TRSA Joins Technology Week, 27-30 September, Dubai

Laundrex 2017-400

TRSA will exhibit and educate at Middle East Cleaning Technology Week, 28-30 September 2021 at the Dubai World Trade Centre. The association’s exhibit will be at Gulf Laundrex presented by Texcare, one of the three Technology Week shows, joining the Clean Middle East Expo for the commercial cleaning and hygiene industries and Gulf Car Wash.

In addition, planning has begun for a welcome reception for linen, uniform and facility services company participants on the evening of 27 September, the night before Technology Week sessions begin, at a nearby hotel. This will be the TRSA Middle East Chapter’s inaugural event.

Shyam Parmar, project manager at Messe Frankfurt Middle East, the shows’ owner, said: “With hygiene and sanitisation now a top priority for all sectors, Middle East Cleaning Technology Week 2021 will take a fresh look at the challenges, opportunities and future of the cleaning, laundry and car wash industries.

“Buildings will be expected to meet new levels of hygiene, safety and cleanliness due to Covid-19 and to safeguard against future risks – making it a top priority for facilities and building management.

“Ideally positioned in the calendar to lay the foundation for a successful 2021, Middle East Cleaning Technology Week will allow businesses to build critical contacts, discover where new opportunities lie, overcome challenges and identify what the future of the industry looks like.”

With the support of government and associations including TRSA, the revised show programme will provide more value for visitors and exhibitors, with topical content discussed at a three-day conference, and further learning opportunities via workshops and accredited trainings.

“Middle East Cleaning Technology Week has attracted more than 24,000 visitors over the last five years,” added Mr. Parmar.  “With the boom of the cleaning and hygiene industries as a result of the global pandemic, and the increased demand from Dubai Expo 2020, now is the right time to respond to industry needs and create a safer, smarter, and cleaner future.”

Meanwhile, Middle East Cleaning Technology Week has enhanced its digital solutions, offering free-to-attend webinars in the coming months where industry experts share their insights on innovations, developments, and trends impacting the regional cleaning and hygiene sectors.

Topics to be covered include how the market is evolving in a pandemic-affected world; the latest cleaning regulatory frameworks and guidelines governing specific sectors in the UAE and wider GCC; delivering optimum cleaning and sanitation results through new technologies; maintaining best-in-class business hygiene cultures; and training for customer and non-customer facing teams.

More information is available here.